12th February 2026
Black Country Business
Thursday, 12 February 2026 - 28 minutes
Guests in this podcast are Sarah Moorhouse, Cllr Craig Collingswood, Debra McDermott, Ifeoluwa Opasanya, Nikki Price and Emma Middleton.
Black Country Chamber of Commerce’s chief executive Sarah Moorhouse and the Mayor the City of Wolverhampton, Councillor Craig Collingswood reflect on the great success of Expo 26 as part of the West Midlands Business Festival.
This week is National Apprenticeship Week - as we hear about its importance from Debra McDermott and Ifeoluwa Opasanya of Sandwell College. You can also read about Ifeoluwa’s journey via this link:
https://www.sandwell.ac.uk/apprenticeships / Debra.mcdermott@sandwell.ac.uk
Nikki Price of Sorted Direct Mail and Emma Middleton of Sorted Print Services talk about the value of Direct Mail marketing.
https://www.sorted-dm.co.uk / https://sortedprint.services
Links for information, events and funding:
Black Country Chamber of Commerce: https://www.blackcountrychamber.co.uk/events-training/
Business Growth West Midlands: https://www.businessgrowthwestmidlands.org.uk/events/
Access2Business: Access2Business.co.uk
If you're a business in serving people of the Black Country and would like to be featured on the show and podcast, email presenter Chris Allen via chris@wcrfm.com - or find him on Linked In (https://www.linkedin.com/in/chris-allen-frsa-81030b34/).
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