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Handpull Hijack

Taste Wolverhampton

Sunday, 7 April 2024 - 11 minutes

Reacting to the launch of the ‘Fresh Ale’ concept by the Wolverhampton-based Carlsberg Marstons Brewing Company, the Campaign for Real Ale (CAMRA) has asked for investigations into whether the Consumer Protection from Unfair Trading Regulations have been breached. The Campaign has written to National Trading Standards and Trading Standards Scotland asking for an investigation into the products, which use a cask hand pump to serve the beer, which is kegged rather than cask conditioned.   

Gillian Hough, National Director and Chair of CAMRA’s Real Ale, Cider and Perry Campaigns Committee, said: "CAMRA believes that these practices come under the scope of the Consumer Protection from Unfair Trading Regulations 2008, as the average consumer may choose to buy the product on the basis that they believe it to be cask conditioned beer, which in this case it is not."

This podcast delves into the archives to uncover an interview from March 2000 when, in the week of the opening of the Banks's Brewery Visitor Centre, David King spoke with head brewer Richard Westwood about 'Fast Cask' - expected to offer a revolution in cask beer storage. 

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